How Tortoise Labs used case studies to clarify what their business does, how they do it, and why it’s a no-brainer to hire them
We helped Nick Rimsa, Tortoise Labs founder, turn his best customer success stories into case studies that show his prospective customers why he’s the person they should work with
THE CHALLENGE
When your process is highly customized, it can be hard to explain what you do
Taking someone’s idea and helping them turn it into a sustainable, profitable business? It’s not as simple as, “Do these three things to make $10K/month.” That’s why Nick Rimsa, Tortoise Labs founder, tailors his process to each first-time founder he works with.
His processes help clients (founders in Maine, talk to him) get amazing results like:
Being able to quit their 9-5s
Hitting and exceeding revenue goals, month after month
Feeling confident talking to customers and using customer research to build profitable products
His processes are also why he found it challenging to answer the question, “What do you do?” in an elevator pitch. How do you tell people what you do when what you do is different, client to client?
Nick needed a simple way to highlight customer results and encourage prospective clients to say yes, so he could spend more time in his zone of genius: helping startup founders turn their ideas into profitable apps, products, and services.
THE PROCESS
Show, don’t tell: we wrote five case studies that show people exactly what it’s like to work with Tortoise Labs (and why they’d be silly to go it alone)
“Case study” is a fancy term for a success story that sells. A good customer success story can help prospects remember you, provide social proof, and showcase your process. In Nick’s case, stories were an opportunity to highlight how he helped entrepreneurs utilize customer feedback to improve sales, shift their focus from “perfect” to “good enough to test,” and create systems to bring in consistent revenue.
Nick’s customers had some incredible stories after working with him:
• Elaine went from full-time employee to full-time founder in two months.
• Dylan used customer research to 6x his revenue.
• Heather built a pizza dough business from Scratch. Now, she’s doing $16k per month and still scaling.
• Kia went from studying UX to leading UX research at Omaha Steaks.
• Michael used $5k and a little grit to create an MVP that did $150k in transactions in three months.
“ I had compelling stories to tell, but I wasn’t doing anything with them. I hired Annie and her team to produce high-quality case studies, and they completely removed the effort and time it required for me to publish a compelling story. The process is clear, the results are excellent, and Annie (and team) are very easy to work with.”
THE FINAL PRODUCT
Stories that show first-time founders how working with Tortoise Labs can help them transform their ideas into profitable, sustainable businesses
Go slow to go fast. 🐢🔜⚡️
— Nick Rimsa 🐢 (@NickRimsa) July 13, 2021
Really excited for @Stimulusapp1 helping 3k people and doing $150k of transactions in 3 months with a simple and straightforward MVP.
With the help of the talented @atbacher, we explain how things came together so quickly.https://t.co/5vg2HZ3LKq
Nick’s case studies:
Prove he’s the right person to work with
Show prospective clients how his process works (so he doesn’t have to tell them)
Highlight the fantastic results his clients have achieved with his help
Since his case studies are taken care of (by us, yay), Nick gets to keep his focus on what he loves: working directly with first-time founders in Maine, and helping them build businesses that last.
“Because I don’t have to worry about writing case studies, I can focus on the work that will lead to case studies.”
Ready for a story that shows people why you’re incredible to work with?
It’s hard to talk about what you do. Instead, get in touch and we’ll help you show your potential customers why you’re the right one to hire.